Coles Liquorland

Liquorland is an Australian liquor chain, a part of the Coles division and owned by Wesfarmers. In November 2007 Wesfarmers acquired Coles Group and as a result the separate Coles division was formed. Liquorland is now one of three liquor brands within Wesfarmers’ Coles division, along with the larger discount format 1st Choice Liquor and more up-market orientated Vintage Cellars. The Liquorland chain comprised of 721 stores as of June 2018. Liquorland Bulleen Plaza is located next to Coles supermarket, and can be accessed via the main front entrance.